YouTube Audience Intelligence

Your next video
is in the comments.

Insumnia analyzes video transcripts and viewer comments to uncover unanswered questions, recurring pain points, and high-demand content opportunities across your channel and your competitors.

See an Example Report β†’
βœ“ First Audience Gap report free Β· βœ“ No credit card Β· βœ“ Works on YouTube
Example Audience Report

See what viewers wanted.
Find what the video missed.

Insumnia combines the transcript with viewer comments to reveal repeated questions, pain points, and evidence-backed follow-up opportunities.

Audience Intelligence
1,240 comments
❓ What tools did you use for customer support when solo?
❓ When did you raise pricesβ€”and by how much?
Content Opportunity
Viewers repeatedly ask about pricing strategy and solo customer support, but neither topic is covered. Strong evidence for two follow-up videos.

From comments to your next video.

01
πŸ”΅
Install the extension
One click from the Chrome Web Store. Insumnia appears in your YouTube sidebar instantly.
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02
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Choose your video or a competitor
Open any YouTube video. Insumnia captures the transcript and analyzes the audience conversation.
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03
✦
Act on audience demand
Turn unanswered questions and repeated pain points into evidence-backed follow-up content.

Audience research that leads to
better content decisions.

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Audience Questions
Surface the questions viewers keep asking, ranked from real comment conversations.
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Pain Points & Sentiment
Understand what resonates, where viewers struggle, and what creates skepticism.
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Competitor Research
Combine competitor videos into one research report with recurring topics, audience questions, contradictions, and content gaps.
SYNTHESIS RESULT - 12 VIDEOS
Master Summary
Across 12 founders, customer proximity consistently outperforms growth optimization...
Common Themes
Sell before building. Revenue over headcount. Onboarding as leverage.
Key Takeaways
$1M ARR is a referral inflection point. Raise pricing earlier than comfortable.
Contradictions
Raise after PMF? 3 say yes, 4 say never. Hire sales at $500K vs $2M ARR.
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Timestamped Notes
Add personal notes linked to moments in any video. Build a second brain from everything you watch.
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Semantic Search
Search across every transcript, summary, and note in your library and find what matters instantly.
Competitor Research

Research competing channels.
See the opportunities between them.

Group competitor videos and synthesize their transcripts and audiences into one strategic report.

Find recurring topics, unresolved audience questions, opposing claims, and content whitespace before you plan your next video.

Input12 saved videos
↓
Output1 strategic synthesis report
β€’ Recurring topics across competitors
β€’ Repeated audience questions
β€’ Contradictions and opposing claims
β€’ Evidence-backed content whitespace

Simple, honest pricing.

Start free. Upgrade when you're ready. No surprises.

Free
$0/month
See your first audience opportunity
  • βœ“Works on any YouTube video via the Chrome extension
  • βœ“Unlimited transcript viewing in the extension
  • βœ“Save + AI summary for up to 10 videos/month
  • βœ“Your personal video library
  • βœ“1 free Comment Analysis + Audience Gap report
  • βœ“Collection Synthesis not included
Power
$19/month
For multi-channel content workflows
  • βœ“Unlimited AI summaries (unlimited saved videos)
  • βœ“Deep comment analysis: up to 400 top-level comments/video (Top + Recent) + reply context
  • βœ“Audience Gap at scale
  • βœ“Collection Synthesis: unlimited syntheses/month
  • βœ“Multilingual workflows for high-volume research
  • βœ“Built for agencies and high-volume strategists
Free Chrome Extension

Your audience is already telling you
what to make next.

Install in 10 seconds. Your first Audience Gap report is free.